Guide to the Different Stages of Startup Fundraising

Raising capital is essential for the success, and even survival, of any new Pakistani startup. Many business owners start with their own personal capital before realizing that they need more money to keep their business running.   Thankfully, there are many different options and sources of investment for new startups. For simplicity sake, it is […]

3 Term Sheet Clauses You Need to Watch Out For

A term sheet is a generally non-binding agreement that shows the basic terms and conditions of an investment. It is usually listed bullet-point style, and used as a basis for the contract once the deal is agreed upon.   Term sheets are mostly important for startups and new Pakistani businesses. This is because new business […]

Why your business NEEDS an annual budget

Budgeting is essential for all types of businesses, big or small. From new startups to large corporations, a budget will make sure you stay within financial targets and allow you to effectively plan for the future.   As a new Pakistani startup, creating an annual budget is especially critical. In fact, in many cases, it […]

What is Customer Lifetime Value and Why It’s Important

Whether you are a new business owner interested in evaluating your startup’s financial position, or if you are an investor performing due diligence before entering an investment agreement with a new firm, it is worth understanding the concepts of Customer Lifetime Value (CLV).   Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV/LTV) are two […]

What is Customer Acquisition Cost and Why it’s VERY Important

When you start running a business, it can become very confusing to keep track of every metric and KPI that is supposed to measure your startup’s success.   The truth is that while many metrics are good for getting a general idea of your company’s financial position, very few actually give meaningful, long-term insights into […]

How Investors Evaluate Startups

If you are looking to grow or expand your startup in Pakistan, you will eventually need more capital. And one of the most effective ways to raise capital for any business is through investors.   An investor is anyone who puts money into a business with the intention of gaining profit. Now, while this sounds […]

Benefits of Having an Outsourced Accounting Function for Your Business

Entrepreneurs striving to take a young business off its feet and running face numerous challenges. A young business may meet an unexpected dilemma as the novice entrepreneur struggles to keep it afloat.   What young businesses most dread is a bad decision that might send them dwindling downward. Entrepreneurs should first build a strong business […]

How to Create a Financial Business Plan

Financial management applies general management principles to plan, organize, direct and control all financial activities in a business. A critically important aspect of a business is to manage its financial activities so that funds are properly procured and utilized. A successful business ensures adequate supply and optimum utilization of funds, safety on investment and a […]

What is the Difference between expenses and COGS?

Many people have a difficult time understanding the difference between cost of goods sold (COGS), and operating expenses. It is normal to feel confused, after all, both are essentially money that is being spent from your business.   However, COGS and operating expenses are fundamentally different, and both show different things about your company’s financial […]

How to Lower Operating Expenses of Your Business

For most ambitious startups, the unexpected COVID pandemic has delayed many business plans causing financial stress. To get up and running again, your startup needs a well-planned recovery strategy!   A logical way out is to lower operating expenses. Spending less money on operating costs will enable better success in this uncertain time for your […]